RBC Ventures leads the launch of Canada United | RBC Ventures

RBC Ventures leads the launch of Canada United

Canada United

Supporting local business has never been more important and will be critical to moving Canada’s recovery forward. That’s why we launched Canada United, a national movement that gives every Canadian the chance to show their support through actions big and small.

The small and local businesses that make up Canada’s Main Streets have faced an incredibly difficult environment since the early days of this pandemic. Almost one-third of businesses fully closed due to COVID-19, according to RBC research. Those that stayed open have been impacted by reduced revenue and disrupted business continuity, all while managing the stress of cash flow concerns.

With many businesses believing that a return to previous business conditions is at least six months away, a movement like Canada United is needed more than ever. RBC has brought together more than 60 of Canada’s leading brands, the national Chamber of Commerce network and business associations to rally Canadians to “show local some love” by buying, dining and shopping local.

“It has never been more important to come together with one voice to support Canada’s local businesses. Together we can make a difference and get Canada on the road to recovery,” said Mike Dobbins, Chief Strategy and Corporate Development Officer, RBC.

Canadians are invited to join the Canada United movement by buying and dining local, including celebrating and supporting local businesses during the Canada United Weekend from August 28 to 30, 2020.

It’s easy to support Canada United:

  • Share photos of your favourite coffee shops, clothing stores, florists and more on social media using the hashtag #CanadaUnited to help spread the word
  • Complete a micro-action, such as liking content, using #CanadaUnited or watching videos at GoCanadaUnited.ca or across the @GoCanadaUnited social channels
  • Share the Canada United Small Business Relief Fund grant application with small business owners in your network
  • Get out and shop local, including during the Canada United Shopping Weekend

RBC Ventures has always been focused on creating meaningful solutions that touch every Canadian. We’re proud to add Canada United in our journey to support the recovery of businesses. Our efforts to help our communities and support one another in these uncertain times include examples such as: Ownr has distributed $25,000 in grants to help support Canadian entrepreneurs; dipp launched OpenTO to keep Torontonians aware of how they can support their favourite neighbourhood spots while maintaining a social distance; and Garbage Day has added messages to support small businesses as part of its weekly reminders.

Visit the Canada United website and join the movement.

Read the press release.

Mike Dobbins